AI Automation & Web Architect
Casablanca, Morocco (UTC)
Available worldwide, remote
Builds the systems a business runs on.
Automation architect and full-stack engineer — six years, 50+ projects delivered across ten industries. Quoting and follow-up engines, executive reporting and attribution, SEO and content pipelines, CRM integration, AI voice and chat agents — and the services underneath them.
Currently tech lead at KingCaller.
Your problem comes first; the system is built around it, not pulled off a shelf.
Every client brings a different problem. What stays consistent is how I work through it — from the first conversation to a system your team relies on.
We start with your business, not a tool: how your team works today, where time or revenue is being lost, which systems are involved and what success looks like. You leave with a clear scope — what to build first, what it should change, and whether it is worth building at all.
I design the solution around your stack — automation in n8n or Make.com, AI voice and chat agents, CRM and ERP integrations, reporting dashboards or a custom web platform — and build it end to end, without putting the systems you already rely on at risk.
Everything is tested against real scenarios before it goes live, with review gates wherever AI output needs a person's sign-off. Then your team is onboarded, so everyone knows how the new system works and what to do when something looks off.
Once it is live, I keep it running: monitoring, maintenance and improvements as your business grows, adds channels or changes the way it works.
No client is named here. Every system is described by what it does and what it displaced, which is the part worth judging.
Quote turnaround One to two days Under a minute
Cut quote turnaround from one to two days to under a minute, against the client's own 24-hour response target. Reads a read-only product catalogue rather than writing to it, so the system of record stays untouched.
Inbound RFQs Three channels, scored by estimated order value
Captures inbound requests for quote from three channels, scores them by estimated order value, and runs timezone-aware SMS, email and AI voice follow-up until the quote closes or the contact opts out.
Manual formatting per bid Four to six hours Written from a 50-year archive
Pulls qualification requirements out of government requests for proposal, matches them against a 50-year project archive and writes the past-performance section — removing four to six hours of manual formatting on every bid.
Chasing 20–30 subcontractors per bid By hand Escalates until each responds or passes
Replaces the manual chase of the 20 to 30 subcontractors invited per bid. SMS, email and AI voice all carry the job-specific scope, and each thread escalates until the subcontractor responds or passes.
The weekly executive summary Written by the system, not for it
Pulls CRM, call, search and advertising data every week and writes the executive summary itself, so the report arrives read rather than assembled.
Ad click to closed job One lead ledger across every brand
One cockpit across a multi-brand group — spend, leads, cost per lead, content output and SEO position — with attribution running from ad click to phone call to closed job on a unified lead ledger.
Coverage Metro pages published across three US markets
Crawl the estate against Search Console and draft the fixes; score keyword gaps and link prospects into briefs and outreach; publish metro pages across three US markets.
Output per run 20–50 ad creatives, with review gates
Trend crawling across TikTok, Instagram, YouTube, Reddit and Google Trends; winning posts turned into on-brand variants; scripts and shot lists; batches of 20 to 50 ad creatives, each batch passing a review gate before it ships.
Booking and dispatch Straight into ServiceTitan
Voice agents booking appointments and dispatching jobs into ServiceTitan, a website chat agent feeding the CRM, and a CRM assistant that returns KPI reports on request.
Third-party insurance software Separate systems One 360° view
Vtiger APIs merging third-party insurance software into a single 360-degree customer view, so the people using it stop reconciling two screens.
Reach Vtiger extended to a cross-platform app for global users
Led the mobile team that extended Vtiger onto a cross-platform application for users working outside the office.
Tenancy Multiple clients on one platform, with webhook routing
n8n running on Docker behind Nginx, serving several clients from one platform with webhook routing between them.
Twelve systems shown.
Each one replaced a process someone used to do by hand.
Where the systems have gone, and the languages the work gets delivered in. Every industry below is one the CV can account for.
50+ projects delivered across
Six years and more than fifty projects across ten industries — quoting and follow-up engines, executive reporting and attribution, SEO and content pipelines, CRM integration, AI voice and chat agents.
Currently tech lead at KingCaller, leading technical delivery for US clients and managing both the engineers and the AI agents doing the work.
One is set for a person to read: a masthead, a serif, a portrait. The other is set for a parser: one column, one typeface, no tracking, no image. The content is identical — only the ornament changes.
Take the ATS version — it is built to survive the parser.
If there is a step your team repeats every week by hand, that is the thing worth describing. Send it over with roughly how long it takes and which systems it touches, and you will get back a straight answer on whether it is worth automating.
